Meet the people behind the solutions
Crochik Software was founded with a clear vision: to deliver tailored software solutions that truly solve business problems. We believe that every business is unique, and cookie-cutter solutions simply don't work. That's why we've built a flexible platform and assembled expertise across multiple technology stacks to create solutions that fit your exact needs.
Based in Cary, NC, we specialize in franchise operations and digital marketing, combining deep industry knowledge with technical excellence to help businesses scale and thrive.
Founder & Principal Software Architect
Cary, NC, United States
View LinkedIn Profile →With over 20 years of experience in software development, Felipe Crochik has built a career on solving complex technical challenges and leading technical teams across all kinds of companies — from startups to established enterprises.
He is truly a full-stack, cross-platform, all-screen-sizes developer. Whether it's desktop applications, web platforms, mobile apps, or embedded systems, Felipe has the breadth and depth to architect and deliver solutions that work everywhere they need to.
His greatest strength lies in his curiosity and relentless drive to solve problems. He doesn't stop at "good enough" — he digs deeper, explores alternatives, and finds the right solution for each unique challenge.
Felipe's approach to software development is rooted in understanding business needs first, then selecting the right technology to solve those needs. He believes in building solutions that are not only technically sound but also practical, scalable, and aligned with business goals.
His extensive experience leading teams and working across different industries enables Crochik Software to tackle diverse challenges, from franchise management systems to custom digital marketing platforms, always with a focus on delivering measurable value to clients.
"Technology should serve the business, not the other way around. Our job is to understand your challenges deeply and craft solutions that work for your specific situation - whether that means building from scratch, integrating existing systems, or creating something entirely new."
Your success is our success. We measure our work by the impact it has on your business, not by the technology we use.
Two decades of experience have taught us that quality code and solid architecture are non-negotiable for long-term success.
Business needs change, and we're ready to pivot. We build solutions that can grow and evolve with your organization.
Clear communication, honest assessments, and collaborative problem-solving are at the heart of everything we do.